Brand identity

Relais de Chambord

Marugal

The “Relais de Chambord” is a former coaching inn converted into a 4-star hotel located in the heart of the Domaine of Chambord. It faces the castle of Chambord, one of the most remarkable buildings of the French Renaissance.

To draw upon the global identity of the “Relais”, Undo-Redo was inspired by the 3 principles of Renaissance architecture: geometry, mathematical relationships, and regularity. The use of geometric figures of great purity is present in the architectural project and in the decorations of the castle.

These decorative elements have been translated into an ornamental typography, a mark of the Relais de Chambord and a true graphic language specific to the site. The writing is accompanied by the emblem of the “Relais”, whose sign echoes the jewels and ornaments of royal clothing.