Brand identity



UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_01_large

Christ.Christ. is an architecture agency based in Wiesbaden, Germany. Minimalism and a focus on detail are the key words of the project specifications to redesign the visual identity of his agency.

Undo-Redo creates a linear and geometric typography. The line that draws the characters is folded, like origami, and composes the drawing of each letter. These line overlays take the form of a small right triangle seen as the distinctive graphic sign of the visual identity. The element of the triangle is also used as a punctuation mark in the text and materializes, on a large scale, in the gluing tab of the custom-made envelope.

For the stationery, a clean protocol is established around the paper and its chromatic range. Two papers tinted in the mass are compressed to provide a double-sided page. One, colored, marking the identity of the agency, and the other, immaculate, and open to correspondence.

Moholy-01_web Moholy-01_web_2 WC_01 100-Days81 3827269149_85dd8bfcb4_o Wim-Crouwel-croquis-typographie-Gridnik-1967 Wim-Crouwel-New-Alphabet-croquis WC_02

1 - SPIN, 2010

2 - Wim Crouwel, 1966

3 - Wim Crouwel, 1968

4 - Josef Müller-Brockmann, 1951

5 - Wim Crouwel, 1967

6 - Wim-Crouwel, 1967

7 - Wim-Crouwel, 1968

8 - SPIN, 2010

Animation DEF
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_03_medium
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_04_medium
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_05_medium
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_06_small_D
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_07_large
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_07_small_G
UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_08_medium