Brand identity
Neo-rational
Christ.Christ.
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_01_large](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_1280xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_01_large.jpg)
Christ.Christ. is an architecture agency based in Wiesbaden, Germany. Minimalism and a focus on detail are the key words of the project specifications to redesign the visual identity of his agency.
Undo-Redo creates a linear and geometric typography. The line that draws the characters is folded, like origami, and composes the drawing of each letter. These line overlays take the form of a small right triangle seen as the distinctive graphic sign of the visual identity. The element of the triangle is also used as a punctuation mark in the text and materializes, on a large scale, in the gluing tab of the custom-made envelope.
For the stationery, a clean protocol is established around the paper and its chromatic range. Two papers tinted in the mass are compressed to provide a double-sided page. One, colored, marking the identity of the agency, and the other, immaculate, and open to correspondence.
![Moholy-01_web](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/moholy-01_web.jpg)
![Moholy-01_web_2](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/moholy-01_web_2.jpg)
![WC_01](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/WC_01.jpg)
![100-Days81](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/100-Days81.jpg)
![3827269149_85dd8bfcb4_o](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/3827269149_85dd8bfcb4_o.jpg)
![Wim-Crouwel-croquis-typographie-Gridnik-1967](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/Wim-Crouwel-croquis-typographie-Gridnik-1967.jpg)
![Wim-Crouwel-New-Alphabet-croquis](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/Wim-Crouwel-New-Alphabet-croquis.jpg)
![WC_02](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_225xAUTO_crop_center-center_none/WC_02.jpg)
1 - SPIN, 2010
2 - Wim Crouwel, 1966
3 - Wim Crouwel, 1968
4 - Josef Müller-Brockmann, 1951
5 - Wim Crouwel, 1967
6 - Wim-Crouwel, 1967
7 - Wim-Crouwel, 1968
8 - SPIN, 2010
![Animation DEF](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/animation_DEF.gif)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_03_medium](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_900xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_03_medium.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_04_medium](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_900xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_04_medium.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_05_medium](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_900xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_05_medium.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_06_small_D](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_640xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_06_small_D.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_07_large](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_1280xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_07_large.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_07_small_G](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_640xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_07_small_G.jpg)
![UNDOREDO_Ch HRIST.CHRIST_identite_visuelle_08_medium](https://www.undo-redo.com/uploads/image-galleries/christ-christ-visual-identity-1/_900xAUTO_crop_center-center_none/UNDOREDO_ChHRIST.CHRIST_identite_visuelle_08_medium.jpg)